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The rules on AI in commercial film production, explained when you need them.

The European Producers Association's AI assistant, trained on EU regulation and on the guidelines of our member associations for advertising and branded content production. Ask a question, get an answer with its sources.

Public and Free. Your conversation history is saved in your browser.

What you can ask

The agent answers in plain language and always tells you which document the information comes from.

Obligations and deadlines

What the AI Act requires, from when, and who it applies to: providers, producers, agencies.

When does the deepfake labelling obligation kick in? Try prompt

Contracts and clauses

How to declare AI use in contracts, who is liable, and which consents you need.

Do I need the voice artist's consent to clone their voice? Try prompt

Country comparison

The same questions, seen through the guidelines of member associations in Belgium, France, Germany, Italy and Poland.

How do German and French rules on AI training differ? Try prompt

How it works

Three steps, free of charge.

Open the agent

No setup needed: open the chat and start typing.

Ask a question

Write as you would to a colleague. Mention the country or type of production for a more precise answer.

Read the answer and its sources

Every answer references the documents it's based on. Chats are saved in your browser, sorted by date.

What it's trained on

The EU AI Act and the AI guidelines published by EPA member associations across Europe. Every answer shows the passages it was built from. If a topic isn't covered by the documents, the agent says so instead of improvising.

It does not replace legal advice. It's an orientation tool to quickly understand what the rules say before talking to a professional.

Built by producers, for producers

One tool, two ways to use it.

Associations, legal teams and business affairs

A fast starting point to navigate EU regulation and industry practice across different countries.

  • Precise references to articles and paragraphs
  • Cross-jurisdiction comparison in a single answer
  • Model clauses quoted from the guidelines

Producers, directors, agencies and crew

Clear answers to decide fast: what to tell the client, what to put in the contract, what to label.

  • Plain language, no legal jargon
  • Practical examples from the production process
  • Chat history to find the answers for each project

Ask your first question

Free, and ready to use right away. Your chats stay in your browser, so you can pick them up where you left off.

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